# Marketing strategy for new brands course

> Systematize the full marketing journey for a new brand with AI agents, from identity and agent architecture to channel execution, attribution, LTV, and OKRs.

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[Brand expertise](/en/tracks/brand-knowledge)

# Marketing strategy for new brands

Design with agents and execute across channels

Systematize the full marketing journey for a new brand with AI agents, from identity and agent architecture to channel execution, attribution, LTV, and OKRs.
Intermediate 14 lessons 583 XP About 101 min

Source · Handbook · Marketing strategy for new brands · Source reviewed 2026-07-01

Complete the prerequisite courses first
[Principles of brand design](/en/courses/brand-principles) to unlock this course.

[Study prerequisites](/en/courses/brand-principles)

![Marketing strategy for new brands course](/images/home/track-brand-marketing.png)
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Course progress 15 learning steps

## What you'll learn

- Complete a brand-identity design pipeline and positioning statement.
- Compare SaaS tools with AI agents and choose orchestration patterns to automate marketing work.
- Plan channel-specific execution for the Korean market, including Naver SEO and Kakao advertising.
- Measure and operate marketing performance with attribution, LTV:CAC, and OKRs.

1

## 1. Brand strategy and agent architecture

Design identity intentionally and build the AI-agent system that will execute the strategy.

- Brand identity design pipeline Positioning statements, name scoring, and naming for the Korean market Concept 32 XP
- Marketing agent architecture SaaS vs. agents, three orchestration patterns, and circuit breakers Concept 32 XP
- Core-term flashcards Reinforce the core ideas behind strategy, agents, channels, and measurement Flashcards 20 XP
- Strategy & architecture check Check your understanding of identity design and agent orchestration Quiz 40 XP

2

## 2. Customer definition and search marketing

Define customers with RFM and JTBD, then make the brand discoverable through search intent, Naver SEO, and SEM.

- Persona engineering — RFM & JTBD ICP vs. persona, RFM segmentation, and the JTBD sentence structure Concept 30 XP
- Search marketing — Naver SEO & SEM Search intent, C-Rank, D.I.A., Core Web Vitals, and bidding strategy Concept 35 XP
- Customer & search marketing check Check personas, search intent, and Naver SEO Quiz 40 XP

3

## 3. Content & performance execution

Build topical authority with Pillar-Cluster content and create conversions through funnel advertising and Kakao channels.

- Content marketing — Pillar-Cluster & E-E-A-T Topical authority, quality criteria, content ROI, and distribution seeding Concept 30 XP
- Performance marketing — funnels & Kakao Moment TOFU/MOFU/BOFU, server-side tracking, and creative fatigue Concept 32 XP
- Practice: run advertising for a new brand Choose the funnel, tracking, and creative for a KRW 3 million monthly budget Scenario 45 XP

4

## 4. Analytics and OKR operations

Measure performance with attribution and LTV:CAC, then operate continuously with OKRs, a calendar, and a budget.

- Marketing analytics — attribution & LTV:CAC Attribution models, cohorts, and healthy LTV:CAC ratios Concept 32 XP
- OKR & calendar operations checklist Check OKR setup and review, calendar breakdown, and budget tracking Checklist 25 XP

5

## 5. 시장 정보·실험·CRM 연결

채널 활동을 검증 가능한 성장 실험과 고객 관계로 연결합니다.

- 캠페인보다 먼저 실험 시스템 시장 크기·경쟁 정보·이메일·소셜을 하나의 학습 루프로 운영 Concept 40 XP
- 워크북: 30일 캠페인·실험 계획 채널·메시지·판정 기준·CRM 후속 행동을 한 장으로 설계 Workbook 65 XP

## Final challenge

Prove your mastery with a comprehensive course quiz.

- Final challenge · New-brand marketing mastery A comprehensive quiz across strategy, agents, channels, measurement, and operations Complete lessons first 85 XP

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