# Designing a paid SaaS plan course

> Learn a practical framework for designing and optimizing a first paid plan, from cost, value, and competition to value metrics, tiers, freemium, and payment UX.

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# Designing a paid SaaS plan

Pricing for your first paying customer

Learn a practical framework for designing and optimizing a first paid plan, from cost, value, and competition to value metrics, tiers, freemium, and payment UX.
Intermediate 13 lessons 552 XP About 91 min

Source · Handbook · Designing a paid SaaS plan · Source reviewed 2026-06-20
[Start learning](/en/courses/saas-pricing/lessons/sp-l1-concept)

![Designing a paid SaaS plan course](/images/home/track-growth-data.png)
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Course progress 14 learning steps

## What you'll learn

- Review pricing through cost, value, and competition, and assess sustainability with LTV.
- Choose a suitable charging model using six pricing models and value metrics.
- Design two or three tiers and an anchor with the Good-Better-Best framework.
- Choose between freemium and a free trial, then design self-serve payment and subscription UX.

1

## 1. Pricing foundations

Pricing is the balance of cost, value, and competition—not just a number. Set your first price with LTV and pricing psychology.

- [The three elements of price and what makes SaaS different Cost, value, competition, the power of LTV, anchoring, and the decoy effect Concept 32 XP](/en/courses/saas-pricing/lessons/sp-l1-concept)
- [Core pricing terms Reinforce seven essential terms, including LTV, CAC, and anchoring Flashcards 20 XP](/en/courses/saas-pricing/lessons/sp-l1-flash)
- [Pricing foundations quiz Check the LTV formula, pricing psychology, and the design sequence Quiz 38 XP](/en/courses/saas-pricing/lessons/sp-l1-quiz)

2

## 2. Pricing models and value metrics

Choose what to charge for by learning six models and the qualities of a strong value metric.

- [Six SaaS pricing models Flat, seat, tiered, usage, credit, hybrid, and 2026 trends Concept 33 XP](/en/courses/saas-pricing/lessons/sp-l2-models)
- [Choose a value metric Find the unit customers value using three criteria and a three-step discovery process Concept 30 XP](/en/courses/saas-pricing/lessons/sp-l2-metrics)
- [Models & value metrics quiz Check your understanding of pricing models and value metrics Quiz 42 XP](/en/courses/saas-pricing/lessons/sp-l2-quiz)

3

## 3. Segments and tier design

Narrow the audience and create two or three clear tiers using Good-Better-Best.

- [Customer segmentation strategy B2C vs. SMB, four self-serve elements, and niche premium positioning Concept 30 XP](/en/courses/saas-pricing/lessons/sp-l3-segment)
- [Tier design — Good-Better-Best Two or three tiers, each tier’s role, and feature-allocation principles Concept 32 XP](/en/courses/saas-pricing/lessons/sp-l3-tier)
- [Practice: design a niche AI SaaS plan Choose the model, tiers, and free offer for a real-estate listing AI Scenario 46 XP](/en/courses/saas-pricing/lessons/sp-l3-scenario)

4

## 4. Freemium and payment UX

Choose how to offer free access and complete the payment and subscription experience as self-serve.

- [Freemium vs. free trial Conversion benchmarks, AI SaaS cost control, and reverse trials Concept 30 XP](/en/courses/saas-pricing/lessons/sp-l4-freemium)
- [Payment UX & subscription management checklist Review the pricing page, payment platform, and self-serve subscription management Checklist 25 XP](/en/courses/saas-pricing/lessons/sp-l4-checklist)

5

## 5. AI SaaS 수익성과 가격 변경

모델 원가·크레딧·마진·글로벌 가격을 함께 설계합니다.

- [토큰 비용을 고객 가치로 번역하기 AI 원가·크레딧·하이브리드 과금과 마진 관리 Concept 45 XP](/en/courses/saas-pricing/lessons/sp-l5-economics)
- [워크북: 가격·마진 설계표 가치 단위와 원가·마진·변경 커뮤니케이션을 고정 Workbook 65 XP](/en/courses/saas-pricing/lessons/sp-l5-workbook)

## Final challenge

Prove your mastery with a comprehensive course quiz.

- Final challenge · SaaS pricing mastery A comprehensive quiz from foundations through payment UX Complete lessons first 84 XP

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