# Business decision stories

> Build practical judgment by making choices in realistic brand and business scenarios.

- Canonical: https://learning.reopt.ai/en/stories
- Language: en
- HTML: https://learning.reopt.ai/en/stories

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# A business story shaped by your choices

Choose one of three options at each moment in a fictional startup story. See how every choice affects brand growth and business operations, and build sound decision-making instincts.

## [From zero to brand](/en/stories/origin-brew)

![무지 원두 패키지와 볶은 원두를 비교하는 예비 창업자 지우](/images/stories/origin-brew-list.png)
Beginner

A brand-building journey that starts with one bag of coffee

Jiwoo leaves a marketing career to launch a specialty coffee D2C brand. From naming day to the first customer and first crisis, every choice shapes the brand. There is no single right answer—your choices become the brand.

- Brand equity 38

- Fandom 28

- Cash 62

- Strategic focus 50

0 / 6 Episode Start

## [The scale-up dilemma](/en/stories/scale-up)

![성장 시스템과 과부하된 조직 사이에서 방향을 고민하는 SaaS 대표 하린](/images/stories/scale-up-list.png)
Intermediate

The moment growth begins beyond early traction

Harin's B2B SaaS has just moved beyond early traction. Pricing, the growth engine, team fatigue, and revenue pressure now pull the company in different directions. Every choice shifts the balance between growth and profitability.

- Growth 45

- Profitability 40

- Brand trust 50

- Team 55

0 / 6 Episode Start

## [A test of trust](/en/stories/trust-crisis)

![손상된 제품과 번지는 고객 문의 사이에서 대응을 고민하는 운영 총괄 준서](/images/stories/trust-crisis-list.png)
Intermediate

A crisis reveals who a brand really is

A fast-growing D2C brand faces simultaneous quality and delivery failures. Each decision can either erode customer trust or rebuild it, revealing what the brand truly stands for.

- Trust 55

- Brand reputation 50

- Revenue 50

- Team morale 45

0 / 6 Episode Start

## [Seven days of evidence](/en/stories/seven-day-mvp)

![기능 블록 더미와 고객 실험 트랙 사이에서 첫 가설을 선택하는 제품 리드](/images/stories/seven-day-mvp-list.png)
Intermediate

Will you build it, or learn from it?

One week remains before the investor meeting. The team wants to finish an AI interview-analysis product, but no one knows whether customers will pay. Gather evidence strong enough to guide the next decision without spending the team’s trust and runway.

- Market evidence 30

- Learning speed 55

- Customer trust 65

- Team runway 50

0 / 6 Episode Start

## [The feed catches fire](/en/stories/social-crisis)

![노트북과 휴대전화에 번지는 경고 알림을 확인하는 소셜 운영자](/images/stories/social-crisis-list.png)
Beginner

The longest day for a brand account

A scheduled post publishes the wrong price just as angry comments and an impersonation account spread. Protect customer trust, evidence, and account security while every public action becomes part of the incident.

- Customer trust 55

- Spread 50

- Account safety 45

- Team capacity 60

0 / 6 Episode Start

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