# The scale-up dilemma story

> Harin's B2B SaaS has just moved beyond early traction. Pricing, the growth engine, team fatigue, and revenue pressure now pull the company in different direc…

- Canonical: https://learning.reopt.ai/en/stories/scale-up
- Language: en
- HTML: https://learning.reopt.ai/en/stories/scale-up

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[Stories](/en/stories)
Intermediate SaaS pricing GTM B2B sales Growth strategy Organization

# The scale-up dilemma

The moment growth begins beyond early traction

![가격과 성장 엔진, 조직 운영의 선택지를 앞에 둔 SaaS 대표 하린](/images/stories/scale-up-detail.png)

## Story

Harin's B2B SaaS has just moved beyond early traction. Pricing, the growth engine, team fatigue, and revenue pressure now pull the company in different directions. Every choice shifts the balance between growth and profitability.
Protagonist Harin — cofounder and CEO of a 12-person B2B SaaS startup with KRW 30 million in monthly recurring revenue and 40 customers, now searching for repeatable growth.

## Episode

- [1 Rediscovering price The price list has not changed in three years, and every sale loses money. Will you change it? 68 XP 8 min Continue](/en/stories/scale-up/episodes/ep1)
- The growth engine Complete the previous episode to unlock.

- Growing pains Complete the previous episode to unlock.

- Whose growth is it? Complete the previous episode to unlock.

- The weight of one customer Complete the previous episode to unlock.

- The next eighteen months Complete the previous episode to unlock.

## Brand and business dashboard

The story begins with these values

- Growth 45

Revenue, customers, and pipeline
- Profitability 40

Unit economics and cash flow
- Brand trust 50

Market reputation and positioning
- Team 55

Execution capacity and morale

## What you'll learn

- Why price is a statement to the market, not just a spreadsheet number
- Why growth and profitability are a matter of sequence, not opposition
- What must be refused to focus on the ideal customer profile

[Start story](/en/stories/scale-up/episodes/ep1)

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