# The feed catches fire story

> A scheduled post publishes the wrong price just as angry comments and an impersonation account spread. Protect customer trust, evidence, and account security…

- Canonical: https://learning.reopt.ai/en/stories/social-crisis
- Language: en
- HTML: https://learning.reopt.ai/en/stories/social-crisis

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[Stories](/en/stories)
Beginner Social operations Crisis response Account security

# The feed catches fire

The longest day for a brand account

![공식 브랜드 피드와 사칭 계정 사이에서 대응을 판단하는 소셜 운영자](/images/stories/social-crisis-detail.png)

## Story

A scheduled post publishes the wrong price just as angry comments and an impersonation account spread. Protect customer trust, evidence, and account security while every public action becomes part of the incident.
Protagonist A social operations lead responsible for customer communication, account security, and the team’s response capacity during a fast-moving incident.

## Episode

- [1 The wrong post A pricing error spreads before the team can agree on what happened. 70 XP 8 min Continue](/en/stories/social-crisis/episodes/scrisis-ep1)
- The response window Complete the previous episode to unlock.

- Who owns the account? Complete the previous episode to unlock.

- The speed of rumor Complete the previous episode to unlock.

- Restoring the feed Complete the previous episode to unlock.

- The day before the next incident Complete the previous episode to unlock.

## Brand and business dashboard

The story begins with these values

- Customer trust 55

Confidence in the brand’s response
- Spread 50

How far the issue travels and how visible it becomes
- Account safety 45

Control of access, evidence, and recovery paths
- Team capacity 60

Ability to sustain response and recovery work

## What you'll learn

- How to protect evidence and customer trust before deleting a bad post
- How account security and public communication work as one response system
- How to turn an incident into repeatable social operations

[Start story](/en/stories/social-crisis/episodes/scrisis-ep1)

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