# Brand expertise learning track

> Learn the essential principles of brand strategy, expression, and operations step by step from the reopt handbook.

- Canonical: https://learning.reopt.ai/en/tracks/brand-knowledge
- Language: en
- HTML: https://learning.reopt.ai/en/tracks/brand-knowledge

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[Learning tracks](/en/tracks)

# Brand expertise

The foundations of building a new brand

Learn the essential principles of brand strategy, expression, and operations step by step from the reopt handbook.
4 courses 46 lessons 2065 XP

![Brand expertise learning track](/images/home/track-brand-marketing.png)
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Track progress 0 / 4 Course complete

## Course curriculum

4 courses

### [Principles of brand design](/en/courses/brand-principles)

Beginner

Build a brand by starting with its definition
#브랜드 #포지셔닝 #전략
11 lessons 490 XP About 79 min

Start

### [Marketing strategy for new brands](/en/courses/brand-marketing)

Intermediate Prerequisite required

Design with agents and execute across channels

Principles of brand design Complete it to unlock this course.
#마케팅 #AI 에이전트 #검색 마케팅
14 lessons 583 XP About 101 min

Locked

### [소셜 브랜드 계정 운영](/en/courses/social-brand-accounts)

Beginner Prerequisite required

채널 선택부터 콘텐츠·커뮤니티·위기 대응까지

Marketing strategy for new brands Complete it to unlock this course.
#소셜 미디어 #브랜드 운영 #콘텐츠
7 lessons 405 XP About 59 min

Locked

### [Design systems in the AI era](/en/courses/design-systems)

Intermediate

A design system AI can read and turn into code
#디자인 시스템 #디자인 토큰 #접근성
14 lessons 587 XP About 98 min

Start

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