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Brand expertise

Marketing strategy for new brands

Design with agents and execute across channels

Systematize the full marketing journey for a new brand with AI agents, from identity and agent architecture to channel execution, attribution, LTV, and OKRs.

Intermediate 14 lessons 583 XP About 101 min

Source · Handbook · Marketing strategy for new brands · Source reviewed 2026-07-01

Complete the prerequisite courses first

Principles of brand design to unlock this course.

Study prerequisites
Marketing strategy for new brands course
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Course progress15 learning steps

1. Brand strategy and agent architecture

Design identity intentionally and build the AI-agent system that will execute the strategy.

  1. Brand identity design pipelinePositioning statements, name scoring, and naming for the Korean marketConcept32 XP
  2. Marketing agent architectureSaaS vs. agents, three orchestration patterns, and circuit breakersConcept32 XP
  3. Core-term flashcardsReinforce the core ideas behind strategy, agents, channels, and measurementFlashcards20 XP
  4. Strategy & architecture checkCheck your understanding of identity design and agent orchestrationQuiz40 XP

2. Customer definition and search marketing

Define customers with RFM and JTBD, then make the brand discoverable through search intent, Naver SEO, and SEM.

  1. Persona engineering — RFM & JTBDICP vs. persona, RFM segmentation, and the JTBD sentence structureConcept30 XP
  2. Search marketing — Naver SEO & SEMSearch intent, C-Rank, D.I.A., Core Web Vitals, and bidding strategyConcept35 XP
  3. Customer & search marketing checkCheck personas, search intent, and Naver SEOQuiz40 XP

3. Content & performance execution

Build topical authority with Pillar-Cluster content and create conversions through funnel advertising and Kakao channels.

  1. Content marketing — Pillar-Cluster & E-E-A-TTopical authority, quality criteria, content ROI, and distribution seedingConcept30 XP
  2. Performance marketing — funnels & Kakao MomentTOFU/MOFU/BOFU, server-side tracking, and creative fatigueConcept32 XP
  3. Practice: run advertising for a new brandChoose the funnel, tracking, and creative for a KRW 3 million monthly budgetScenario45 XP

4. Analytics and OKR operations

Measure performance with attribution and LTV:CAC, then operate continuously with OKRs, a calendar, and a budget.

  1. Marketing analytics — attribution & LTV:CACAttribution models, cohorts, and healthy LTV:CAC ratiosConcept32 XP
  2. OKR & calendar operations checklistCheck OKR setup and review, calendar breakdown, and budget trackingChecklist25 XP

5. 시장 정보·실험·CRM 연결

채널 활동을 검증 가능한 성장 실험과 고객 관계로 연결합니다.

  1. 캠페인보다 먼저 실험 시스템시장 크기·경쟁 정보·이메일·소셜을 하나의 학습 루프로 운영Concept40 XP
  2. 워크북: 30일 캠페인·실험 계획채널·메시지·판정 기준·CRM 후속 행동을 한 장으로 설계Workbook65 XP

Final challenge

Prove your mastery with a comprehensive course quiz.

  1. Final challenge · New-brand marketing masteryA comprehensive quiz across strategy, agents, channels, measurement, and operationsComplete lessons first85 XP