A business story shaped by your choices
Choose one of three options at each moment in a fictional startup story. See how every choice affects brand growth and business operations, and build sound decision-making instincts.
From zero to brand
A brand-building journey that starts with one bag of coffee
Jiwoo leaves a marketing career to launch a specialty coffee D2C brand. From naming day to the first customer and first crisis, every choice shapes the brand. There is no single right answer—your choices become the brand.
- Brand equity38
- Fandom28
- Cash62
- Strategic focus50
The scale-up dilemma
The moment growth begins beyond early traction
Harin's B2B SaaS has just moved beyond early traction. Pricing, the growth engine, team fatigue, and revenue pressure now pull the company in different directions. Every choice shifts the balance between growth and profitability.
- Growth45
- Profitability40
- Brand trust50
- Team55
A test of trust
A crisis reveals who a brand really is
A fast-growing D2C brand faces simultaneous quality and delivery failures. Each decision can either erode customer trust or rebuild it, revealing what the brand truly stands for.
- Trust55
- Brand reputation50
- Revenue50
- Team morale45
Seven days of evidence
Will you build it, or learn from it?
One week remains before the investor meeting. The team wants to finish an AI interview-analysis product, but no one knows whether customers will pay. Gather evidence strong enough to guide the next decision without spending the team’s trust and runway.
- Market evidence30
- Learning speed55
- Customer trust65
- Team runway50
The feed catches fire
The longest day for a brand account
A scheduled post publishes the wrong price just as angry comments and an impersonation account spread. Protect customer trust, evidence, and account security while every public action becomes part of the incident.
- Customer trust55
- Spread50
- Account safety45
- Team capacity60