The scale-up dilemma
The moment growth begins beyond early traction
Story
Harin's B2B SaaS has just moved beyond early traction. Pricing, the growth engine, team fatigue, and revenue pressure now pull the company in different directions. Every choice shifts the balance between growth and profitability.
ProtagonistHarin — cofounder and CEO of a 12-person B2B SaaS startup with KRW 30 million in monthly recurring revenue and 40 customers, now searching for repeatable growth.
Episode
- Rediscovering priceThe price list has not changed in three years, and every sale loses money. Will you change it?
- The growth engineComplete the previous episode to unlock.
- Growing painsComplete the previous episode to unlock.
- Whose growth is it?Complete the previous episode to unlock.
- The weight of one customerComplete the previous episode to unlock.
- The next eighteen monthsComplete the previous episode to unlock.