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BeginnerBrand designPositioningNamingD2CEarly-stage marketing

From zero to brand

A brand-building journey that starts with one bag of coffee

원두와 포장 상자 사이에서 브랜드의 방향을 고민하는 창업자 지우

Story

Jiwoo leaves a marketing career to launch a specialty coffee D2C brand. From naming day to the first customer and first crisis, every choice shapes the brand. There is no single right answer—your choices become the brand.

ProtagonistJiwoo — an aspiring founder who cares deeply about coffee. She has KRW 30 million in capital and a six-month runway. She knows marketing, but this is her first time building a brand from scratch.

Episode

  1. The nameless beansThere are 200 kg of beans in storage, but no brand yet. Whose coffee will this become? 60 XP 7 minContinue
  2. The first 100Complete the previous episode to unlock.
  3. A word-of-mouth crossroadsComplete the previous episode to unlock.
  4. The reason for a second orderComplete the previous episode to unlock.
  5. The channel temptationComplete the previous episode to unlock.
  6. The brand’s next seasonComplete the previous episode to unlock.