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Business & growth

Designing a paid SaaS plan

Pricing for your first paying customer

Learn a practical framework for designing and optimizing a first paid plan, from cost, value, and competition to value metrics, tiers, freemium, and payment UX.

Intermediate 13 lessons 552 XP About 91 min

Source · Handbook · Designing a paid SaaS plan · Source reviewed 2026-06-20

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Designing a paid SaaS plan course
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Course progress14 learning steps

1. Pricing foundations

Pricing is the balance of cost, value, and competition—not just a number. Set your first price with LTV and pricing psychology.

  1. The three elements of price and what makes SaaS differentCost, value, competition, the power of LTV, anchoring, and the decoy effectConcept32 XP
  2. Core pricing termsReinforce seven essential terms, including LTV, CAC, and anchoringFlashcards20 XP
  3. Pricing foundations quizCheck the LTV formula, pricing psychology, and the design sequenceQuiz38 XP

2. Pricing models and value metrics

Choose what to charge for by learning six models and the qualities of a strong value metric.

  1. Six SaaS pricing modelsFlat, seat, tiered, usage, credit, hybrid, and 2026 trendsConcept33 XP
  2. Choose a value metricFind the unit customers value using three criteria and a three-step discovery processConcept30 XP
  3. Models & value metrics quizCheck your understanding of pricing models and value metricsQuiz42 XP

3. Segments and tier design

Narrow the audience and create two or three clear tiers using Good-Better-Best.

  1. Customer segmentation strategyB2C vs. SMB, four self-serve elements, and niche premium positioningConcept30 XP
  2. Tier design — Good-Better-BestTwo or three tiers, each tier’s role, and feature-allocation principlesConcept32 XP
  3. Practice: design a niche AI SaaS planChoose the model, tiers, and free offer for a real-estate listing AIScenario46 XP

4. Freemium and payment UX

Choose how to offer free access and complete the payment and subscription experience as self-serve.

  1. Freemium vs. free trialConversion benchmarks, AI SaaS cost control, and reverse trialsConcept30 XP
  2. Payment UX & subscription management checklistReview the pricing page, payment platform, and self-serve subscription managementChecklist25 XP

5. AI SaaS 수익성과 가격 변경

모델 원가·크레딧·마진·글로벌 가격을 함께 설계합니다.

  1. 토큰 비용을 고객 가치로 번역하기AI 원가·크레딧·하이브리드 과금과 마진 관리Concept45 XP
  2. 워크북: 가격·마진 설계표가치 단위와 원가·마진·변경 커뮤니케이션을 고정Workbook65 XP

Final challenge

Prove your mastery with a comprehensive course quiz.

  1. Final challenge · SaaS pricing masteryA comprehensive quiz from foundations through payment UXComplete lessons first84 XP